Developing the casino marketing plan

Many small businesses make the mistake of limiting their marketing budget to marketing communications costs such as advertising, public relations, direct mail and promotions. A true marketing plan ...

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Industry Trends: Tips Tidbits - Digital Scholarship @UNLV that, for the majority of casinos, casino marketing directors are too busy planning the next promotion, proof-reading the next direct mail campaign, reviewing the upcoming changes in the outdoor campaign, or worse, reacting to a competitor's offer, to sit down and write next year's plan. Developing an annual marketing plan takes time and few

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Developing The Casino Marketing Plan, Andrew M. Klebanow UNLV Gaming Research & Review Journal This article stresses the need to develop and implement structured marketing plans. Article Critique_ Developing the Casino Marketing Plan ... View Article Critique_ Developing the Casino Marketing Plan from MAR 6408 at Florida International University. Developing the casino marketing plan Klebanow, Andrew M UNLV Gaming Research & Review Developing the Casino Marketing Plan - CORE Abstract. This article stresses the need to develop and implement structured marketing plans. He discusses the benefits of formal planning and the challenges of developing a researched, realistic plan. Marketing Strategies That Get Results - Indian Gaming Casino marketing is more than run - ning drawings, getting the mail out and holding events. The most effective casino marketers constantly develop new strate - gie s that allow them to ma rk et , communicate more effe tiv ely, m asur p e r f o r m a n c e a n d a c h i e v em a ni g f u l results. mThe recession taught a ny c si o operators that simple m arke ting cs are not enough. Sound s t ...